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The Lapidary

The Lapidary

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Why brand matters now more than ever for web3

1/500
December 6th, 2022
I’m not someone who’s super tech-savvy. In fact, I used to refer to myself as an analog girl in a digital world. Last year I fell down the web3 rabbit hole. I felt a lot of pressure to learn everything about crypto, blockchain, the metaverse. But now I know that my lack of detailed technical knowledge is part of what makes me a great strategist for web3 brands. I hope this will inspire other web2 brand strategists and marketers to learn more about the space - as well as inspire more web3 native orgs to take a chance on hiring more people who don’t necessarily speak their language.
Publisher Avatar Alexa Lombardo
Alexa Lombardo
0xB00E

A Guide to the Best Web3 Writing for the Attention Starved

1/100
June 19th, 2022
When Mirror launched Writing NFTs on Optimism I was excited -- I wanted to support friends and ideological fellow travelers but didn’t know where to start!
Publisher Avatar The Lapidary
The Lapidary
0xC754

Community Sybil Resistance

12/150
August 24th, 2021
A typical problem with NFT sales is bad actors quickly buy up many editions with the intention to resell them at a markup price. We saw this with the CryptoNewYorkers drop.
Publisher Avatar indreams.eth
indreams.eth
0xC09D
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Culture in Progress: Building On-Chain Social Capital

16/500
December 1st, 2021
Crypto, Culture, and Society members recently joined a session by web3 polymath Ameer Carter, aka Sirsu, to explore how social capital operates. Using real-world models of collective action and examples of web3 projects that bridge the gaps between social, cultural, and economic capital, he advanced a compelling argument for using blockchain technologies toward attribution of creative works to their creators. Below is a recap and response from our community.
Publisher Avatar Crypto, Culture, & Society Journal
Crypto, Culture, & Society Journal
0x25A8

Reprint || The Next Media Business: Talent, Reputation and Lessons from Record Labels

6/200
May 24th, 2022
This piece was originally published on May 28, 2020.
Publisher Avatar Dark Star
Dark Star
0x7FdC

Games and blockchain

45/420
May 17th, 2022
Preface: Usually, for my blog posts, I just write stream-of-consciousness rambles, and don’t even bother proofreading. This is different - this is the first time I actually put in some effort. Why? To celebrate Mirror launching Writing NFTs on Optimism. I have no idea why anyone would buy NFTs for this post, but if you do: 100% of the proceeds will be directed straight to the Gitcoin multi-sig for public goods funding. I’d love to hear feedback - should I repeat this for my older posts, and future posts?
polynya
0x429F

Context Disruption

21/500
May 23rd, 2022
One working definition of a bull market: it’s whenever we’re celebrating assholes.
Publisher Avatar david phelps (🐮,🐮)(😈,😇)
david phelps (🐮,🐮)(😈,😇)
0x3152

Like → Share → Collect

245/10000
May 25th, 2022
The following essay is a homage to collecting enabled by web3. It is a living document, minted as a collectible Writing NFT. By collecting it, you encourage me to keep refining and elaborating these views, which will be updated here.
Publisher Avatar Graeme
Graeme
0xCC65
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zkSNARKs vs zkSTARKs: a primer

13/100
January 18th, 2022
Trying out a longer form article this time to allow a deeper dive into some areas of blockchain research. There are a lot of articles on zero knowledge proofs, and a lot of research papers on SNARKs or STARKs, but very little bridging the intermediate gap.
Publisher Avatar pseudotheos
pseudotheos
0xb7Ab
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DAOs, Tokens, and Goodhart's Forest

5/200
October 6th, 2021
Tokens are incredibly powerful incentive mechanisms, and power corrupts. Welcome to this multi-part series, in which we’ll explore why tokens are so powerful, how things can go awry, and what can be done about it.
Publisher Avatar spengrah
spengrah
0x15C6
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Co-ownership as a web3 social primitive

55/333
November 13th, 2021
A fundamental premise of web3 is ownership. But ownership isn’t just a technical or financial shift, it’s a shift in how we connect with one another.
Publisher Avatar Chase Chapman
Chase Chapman
0x5144